Know what searchers want before you write.
Paste up to 10 keywords and see whether each searcher wants to learn, compare, buy, find a site, or find a place nearby. No account needed.
- Up to 10 keywords at once
- Five intent types
- Secondary intent when there is one
- Confidence and a short reason
- The signal words, highlighted
What you get
One check. The intent behind every keyword on your list.
An AI model reads each keyword as a whole and labels its primary intent, adds a secondary one when the query serves two goals, and highlights the words that gave it away.
| Keyword | Primary intent | Secondary | Confidence |
|---|---|---|---|
| how to fix a leaking tap | Informational | None | High |
| best running shoes for flat feet | Commercial | Informational | High |
| buy noise cancelling headphones | Transactional | None | High |
| notion login | Navigational | None | High |
| vegan bakery near me | Local | Transactional | Medium |
Each result also includes a one-line reason and the signal words in the keyword.
Why it matters
The right page for the wrong intent still loses.
Search engines rank the kind of page searchers expect. A product page aimed at a how-to query, or a guide aimed at a buying query, rarely ranks however good it is.
Format
Pick the right page type
Guides for informational keywords, comparisons for commercial ones, product pages for transactional ones, location pages for local ones.
Funnel
Plan by buying stage
Intent shows where a searcher is in the journey, so you can balance early research content with pages that close.
Copy
Write titles that match
The highlighted signal words show what the searcher stressed, which is what your title and headings should answer.
Who it's for
Built for anyone who plans content around search.
01
SEO specialists
Map keywords to page types in seconds, and back every recommendation with a reason and the signal words.
02
Content marketers
Stop guessing whether a keyword needs a how-to guide, a review or a landing page before you brief a writer.
03
Product marketers
Separate buying keywords from research keywords, and send each to a page where the visitor can act.
04
PPC managers
Group keywords by intent before you build ad groups, so transactional terms get landing pages that convert.
How it works
From keyword list to intent in seconds.
01
Paste your keywords
Enter up to 10 keywords, one per line or separated by commas.
02
The AI reads each one
It looks at modifier words and the shape of the query to decide the primary intent and any secondary intent.
03
Read the results
Intent, confidence, a short reason and the highlighted signal words for every keyword.
FAQ
Questions, answered.
Search intent is the goal behind a query: whether the searcher wants to learn something, find a specific site, buy something, compare options, or find something nearby. Knowing it tells you what kind of page to build for a keyword.
Yes. You can run 3 checks a day without an account, and each check can cover up to 10 keywords. If you sign in, each check uses 5 credits, and checks are included on the Scale and Team plans.
Five types: informational (looking for answers), navigational (looking for a specific site or brand), transactional (ready to buy or act), commercial (comparing options before buying), and local (looking for something nearby).
An AI model reads each keyword as a whole, looking at modifier words like how to, best, buy or near me along with the structure of the query. It returns a primary intent, a secondary intent when there is one, a confidence level of high, medium or low, a short reason, and the signal words it relied on.
Many keywords serve more than one goal. When that happens, the tool shows a secondary intent next to the primary one, so you can build content that covers both, such as a buying guide that links to products.
It is most reliable for keywords with clear signal words and less so for short, ambiguous terms. The confidence level and reason show how sure the AI is. For important keywords, confirm the result by looking at the pages that rank for it today.
Yes. Intent can shift with seasons, news or new products, and a keyword that was informational can turn commercial as a market matures. Recheck your most important keywords from time to time.
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