AI agents
AI agents: how they search, shop and choose brands
Guides on how AI agents find information, compare products and act for their users, and what that means for your site. Start with a free agent readiness scan on your own site.
Free agent readiness scan · no credit card
6 pages in 2 groups
How agents work
How AI agents search and shop.
What agentic search and agentic commerce are, and how shopping agents pick the products and brands they recommend.
- 01Agentic searchAgentic search is when an AI agent plans and runs several searches to answer one prompt. See how it works, how it differs from RAG, and what brands should do.Read the page →
- 02Agentic commerceAgentic commerce is AI agents that research, compare and buy for shoppers. See how it works, the protocols, the risks, and how brands get chosen.Read the page →
- 03AI shopping agentsAI shopping agents compare price, stock, specs, reviews and policies before they pick. See how ChatGPT, Gemini and Alexa choose, and how brands get picked.Read the page →
Get ready
Prepare your brand and your site.
Practical steps for marketing to AI agents, what llms.txt does and does not do, and how GEO relates to SEO.
- 04Marketing to AI agentsMarketing to AI agents means making your brand easy for AI assistants and agents to find, trust and recommend. See what they read and how to measure it.Read the page →
- 05llms.txtllms.txt is a proposed Markdown file that points AI agents to your key pages. See the format, an example, how to create one, and why Google ignores it.Read the page →
- 06GEO vs SEOGEO vs SEO compared: how generative engine optimization differs from SEO, whether GEO replaces SEO, and what to measure for each in Google and AI search.Read the page →
FAQs
AI agent questions.
What is an AI agent?
Software that takes a goal from a user and carries out steps on its own, such as searching the web, comparing options or completing a purchase.
What does agent readiness mean for a website?
Whether agents can find your crawl rules and sitemap, read a clean version of your pages, understand your bot rules, and discover any APIs or tools you offer. The free scan above checks each of these.
Do I need an llms.txt file?
It is optional. Google Search ignores llms.txt. The llms.txt guide explains the format and when it is worth adding.
Where should I start?
Run the free agent readiness scan above, then read the agentic commerce or agentic search guide, depending on whether your buyers shop or research through agents.
Check if AI agents can use your site.
Enter your website to see whether AI agents can find, read and use it, from crawl rules and Markdown to APIs, MCP and commerce protocols.