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The 7 best AI visibility tools in 2026

Seven AI visibility tools side by side, on engines covered, prompts, citations and price.

Free GEO report · no credit card

Tool ATool BBest fitTool CTool D
Engines covered
Custom prompts
Citation tracking
Fits the budget
On this pageSide by side
  1. 01Side by side
  2. 02The list
  3. 03By job
  4. 04How to choose
  5. 05Method
  6. 06FAQs

Best AI visibility tools, short answer

The best AI visibility tools depend on the job. For an SEO team already on Semrush or Ahrefs, the Semrush AI Visibility Toolkit or Ahrefs Brand Radar keeps AI data next to search data. For a low entry price, OtterlyAI and ZipTie publish self-serve plans. For prompt and source analytics, look at Peec AI. For enterprise coverage of up to nine answer engines, look at Profound. For a free first report across six engines, AISEO (the publisher's own product) runs one after sign-in.

01 · Side by side

AI visibility tools compared.

Engines, free options and prices below are as shown on each vendor's own pages on September 27, 2026. Where a vendor page did not show a price, the table says "check vendor site" rather than repeat a figure from elsewhere. Tools are listed alphabetically.

Ahrefs Brand Radar
Engines trackedAI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Ahrefs)
Standout featureAI Visibility Index built on a large prompt database, plus custom prompts
Free option5 custom prompts a month on paid Ahrefs plans from Lite up, and a free AI Visibility Checker
Starting price (checked 2026-09-27)Custom prompts from $50/mo; AI Visibility Index $199/mo (Ahrefs)
AISEO (publisher's own product)
Engines trackedChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews
Standout featureReport with mentions by platform, 30-day trend, cited domains and pages, sentiment
Free optionFirst report free after sign-in
Starting price (checked 2026-09-27)See aiseo.ai/pricing
OtterlyAI
Engines trackedChatGPT, Google AI Overviews, Perplexity, MS Copilot; Claude, AI Mode and Gemini as add-ons (Otterly)
Standout featureGEO URL audits and a prompt research tool on every plan
Free optionFree trial
Starting price (checked 2026-09-27)$29/month, Lite, monthly billing (Otterly)
Peec AI
Engines trackedChoose 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, Naver AI; Enterprise adds Claude, Grok, Perplexity and more (Peec AI)
Standout featureSource analytics with domain and URL detail, citation share and source classification
Free optionFree trial
Starting price (checked 2026-09-27)Check vendor site
Profound
Engines trackedTrial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 engines (Profound)
Standout featureAnswer Engine Insights, Agent Analytics and ChatGPT Shopping tracking
Free optionFree trial, 50 prompts daily for 7 days
Starting price (checked 2026-09-27)Custom (Enterprise) (Profound)
Semrush AI Visibility Toolkit
Engines tracked"Platforms like Google AI Mode and ChatGPT" (Semrush); full list: check vendor site
Standout featurePrompt research and daily prompt tracking inside Semrush
Free optionNo free trial for the toolkit
Starting price (checked 2026-09-27)$99 per month (Semrush)
ZipTie
Engines trackedChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview, Gemini (ZipTie)
Standout featureAI Success Score, plus citations, mentions and sentiment per prompt
Free option7 days free, 25 daily prompts, no card required
Starting price (checked 2026-09-27)From $42.75/mo, usage-based (ZipTie)

02 · The list

The 7 best AI visibility platforms, listed alphabetically.

Disclosure: AISEO publishes this page, and AISEO is one of the seven tools below. The list is alphabetical, not a ranking, so no tool is placed first because of who wrote the page.

  1. 01

    Ahrefs Brand Radar

    What it is: the AI visibility part of Ahrefs. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and adds an AI Visibility Index built from a large prompt database, AI traffic and bot analytics, and brand monitoring on YouTube, TikTok and Reddit (Ahrefs). Best for: teams already on Ahrefs who want to research any brand, including competitors, without writing every prompt first. Strengths: paid Ahrefs plans from Lite ($129/mo) include 5 custom prompts a month, and a free AI Visibility Checker gives a first look (Ahrefs pricing). Limits: pricing has several parts, with custom prompts from $50/mo and the AI Visibility Index at $199/mo plus per-check overage, so model the cost for your prompt volume first.

  2. 02

    AISEO (the publisher's own product)

    Disclosure: AISEO publishes this page. What it is: AISEO Brand Monitor takes your website URL and runs a first report across ChatGPT, Gemini, Perplexity, Claude and Grok, plus Google AI Overviews (AISEO). The analysis gives an AI Visibility Score from 0 to 100 (weighted by citation rate, mention frequency, position quality and sentiment) and shows mentions by AI platform, a mentions trend over the last 30 days, the top domains and pages the answers cite, and a sentiment view. Best for: marketers and site owners who want a first read of their AI visibility without building a prompt set by hand. Strengths: it covers Claude and Grok alongside the main engines, and the first report is free after sign-in. Limits: sign-in is required, some report sections unlock only on a paid plan, and current plans are listed at aiseo.ai/pricing.

  3. 03

    OtterlyAI

    What it is: an AI search monitoring tool that tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini available as add-ons (Otterly). Best for: agencies and marketing teams, which Otterly names as its audiences (Otterly). Strengths: a published entry price of $29/month on the Lite plan with monthly billing, unlimited brand reports and team members, GEO URL audits and a prompt research tool on every plan, and a free trial. Standard ($189/month) adds a Looker Studio connector, API and MCP access. Limits: Claude, AI Mode and Gemini cost extra, so the price for full engine coverage is higher than the entry price.

  4. 04

    Peec AI

    What it is: an AI search analytics platform built around prompts, sources and competitors. Starter, Pro and Advanced plans let you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and Enterprise tracks up to 13, including Claude, Grok and Perplexity (Peec AI). Best for: SEO and content teams, with a separate agency plan. Strengths: prompts from keywords, personas or bulk import, competitor suggestions, source analytics down to the domain and URL, citation share, source classification, shareable dashboards and a Data Studio connector. A free trial is offered. Limits: only three models per plan below Enterprise. Plan prices did not load in the page version checked, so check the vendor site for current pricing.

  5. 05

    Profound

    What it is: an AI marketing platform with Answer Engine Insights, Prompt Volumes, Agent Analytics, ChatGPT Shopping tracking and AI agents for marketing work (Profound). Best for: larger marketing organizations across SEO, content, PR and brand, plus agencies. Strengths: Enterprise covers up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, with SSO/SAML and SOC 2 (Profound pricing). Limits: the free trial runs 50 prompts daily for 7 days on three engines, and the paid plan shown is Enterprise with custom pricing, so there is no public self-serve price.

  6. 06

    Semrush AI Visibility Toolkit

    What it is: a Semrush toolkit with Visibility Overview, Competitor Research, Prompt Research, Brand Performance (sentiment and share of voice), daily Prompt Tracking and an AI Search Site Audit (Semrush). Best for: SEO teams already working in Semrush who want AI visibility and technical checks in the same place. Strengths: a published price of $99 per month, and prompt research that works like keyword research for AI. Semrush also sells Semrush One, which bundles SEO and AI visibility and offers a free trial (Semrush pricing). Limits: the toolkit has no free trial, and its help page names Google AI Mode and ChatGPT as examples without a full engine list, so check the vendor site for exact coverage.

  7. 07

    ZipTie

    What it is: an AI search visibility tracker covering ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview and Gemini (ZipTie). Features include an AI Success Score, citations, mentions, sentiment, competitor views, LLM trends and a Search Console link (ZipTie). Best for: SEO teams that want to pay for the prompts and engines they actually track. Strengths: usage-based plans from $42.75/mo, unlimited teammates and projects, and a 7-day free trial with 25 daily prompts and no card required. Limits: content generation and API or MCP access are paid add-ons, and the Professional plan starts from $659.59/mo, so cost grows with prompt volume.

03 · By job

Which AI visibility tool fits which job.

Most AI visibility tools overlap, but each leans toward one job. Match the job first, then compare price.

  1. 01

    Best AI brand monitoring tools

    If the goal is how assistants describe your brand, look for sentiment and mention trends: Semrush Brand Performance, ZipTie sentiment, Ahrefs Brand Radar's YouTube, TikTok and Reddit monitoring, and AISEO's sentiment view. More on the job itself in AI brand monitoring.

  2. 02

    Best AI citation tracking tools

    If the goal is which pages the answers cite, look for URL-level source data: Peec AI source analytics and citation share, ZipTie citations, and AISEO's cited domains and pages. See AI citation tracking.

  3. 03

    Best LLM visibility tools for wide engine coverage

    If you need Claude, Grok, DeepSeek or Perplexity alongside ChatGPT and Gemini, compare engine lists closely: Profound Enterprise, Peec AI Enterprise and AISEO name several of these, while Otterly sells Claude and Gemini as add-ons.

  4. 04

    AI search visibility tools inside an SEO suite

    If you want AI data next to rankings and backlinks, Semrush and Ahrefs keep both in one account. For tracking AI search separately from SEO, see AI search tracking.

No single tool is the best AI visibility tool for every team. Pick the one that covers your engines and prompts at a price that fits your volume.

04 · How to choose

How to choose an AI visibility tool.

Six checks separate AI search visibility tools more than feature lists do. Run each against the vendor's pricing page.

  1. 1

    Engines covered

    List the engines your buyers use, then check each plan, not the homepage. Several tools cover fewer engines on entry plans or trials, or charge for some as add-ons.

  2. 2

    Prompt control

    See whether you can write, import and edit prompts, how many a plan includes, and how often they run. Prompts should reflect real buying questions in your category.

  3. 3

    Citations and source domains

    A mention says you were named. A citation shows which page the answer relied on. Pick a tool that logs cited URLs and domains, including competitor and review pages.

  4. 4

    Competitor tracking

    Check how many competitors you can compare and whether the tool suggests them. Share of voice only means something next to the brands you lose answers to.

  5. 5

    Reporting

    Look for trends over time, exports, shareable dashboards or Looker Studio connectors, and API or MCP access if the data needs to reach other systems.

  6. 6

    Price

    Compare the price for your real prompt count and engine list, not the entry price. Usage-based plans, add-on engines and overage charges all change the total.

05 · Method

How these tools were compared.

Tool selection. The list starts from the tools named most often in the top-ranking "best AI visibility tools" lists in US Google results on September 27, 2026: Peec AI, Semrush, Profound, ZipTie and OtterlyAI. Ahrefs Brand Radar and AISEO were added, for seven tools in total.

Sources. Every engine list, feature, free option and price comes from the vendor's own website, checked on September 27, 2026. No price comes from AI Overviews, review sites or other listicles. Where a vendor page did not show a price or a full engine list, the page says "check vendor site".

No scores. The tools were not given ratings or scores, and no hands-on test results are claimed. Order is alphabetical.

Disclosure. AISEO publishes this page and sells one of the tools listed. AISEO facts come from the product itself, and AISEO plans are listed on its pricing page. Prices and plans change often, so confirm them on each vendor's site before you buy.

AI mentions

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06 · FAQs

Questions about AI visibility tools.

Which AI visibility platform is the best?

There is no single best one. Semrush and Ahrefs suit teams already on those suites, Otterly and ZipTie publish low self-serve entry prices, Peec AI leans on source analytics, and Profound targets enterprise teams. AISEO, the publisher of this page, offers a free first report.

What is AI visibility?

AI visibility is how often, and how well, AI assistants and AI search features mention your brand and cite your pages when people ask questions in your category.

How do you monitor AI visibility?

Pick the prompts your buyers ask, run them across the engines they use, log mentions and cited sources for you and your competitors, and repeat on a schedule. The tools above automate that loop.

How can I see my AI visibility for free?

Several tools offer a free start: trials from Otterly, Peec AI, Profound and ZipTie, a free AI Visibility Checker from Ahrefs, and a free first AISEO report after sign-in.

How do you increase your AI visibility?

Find the prompts where competitors are named and you are not, read the pages the answers cite, improve your own pages on those topics, and make sure your facts are accurate on the third-party pages engines rely on.

Which companies offer AI visibility tools?

Dedicated vendors include Peec AI, Profound, ZipTie and OtterlyAI. SEO suites offer them too, such as the Semrush AI Visibility Toolkit and Ahrefs Brand Radar. AISEO offers one as well.

Do AI visibility tools replace Ahrefs or Semrush?

Not usually. They measure answers from AI engines, while SEO suites measure rankings, keywords and links. Ahrefs and Semrush now include AI visibility features, so some teams keep both jobs in one suite.

How much do AI visibility tools cost?

Published entry prices checked on September 27, 2026 were $29/month for Otterly Lite, from $42.75/mo for ZipTie, $99 per month for the Semrush toolkit, and from $50/mo for Ahrefs custom prompts. Profound is custom. Check each vendor for current prices.

Related topics

Sources

  1. 01Brand Radar · Ahrefs, accessed September 27, 2026
  2. 02Pricing · Ahrefs, accessed September 27, 2026
  3. 03Pricing · OtterlyAI, accessed September 27, 2026
  4. 04Homepage and features · OtterlyAI, accessed September 27, 2026
  5. 05Pricing and plan features · Peec AI, accessed September 27, 2026
  6. 06Pricing · Profound, accessed September 27, 2026
  7. 07Homepage and platform features · Profound, accessed September 27, 2026
  8. 08AI Visibility Toolkit · Semrush Knowledge Base, accessed September 27, 2026
  9. 09Pricing · Semrush, accessed September 27, 2026
  10. 10Pricing · ZipTie, accessed September 27, 2026
  11. 11Homepage and features · ZipTie, accessed September 27, 2026